Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research and Evaluation (PR in Practice)

Quick Overview

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies.

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Product Description

Shipping States: Benue (Nigeria), Kogi (Nigeria), Nasarawa (Nigeria), Plateau (Nigeria), Kwara (Nigeria), Abuja (Nigeria), Niger (Nigeria)


Additional information

Authors

Paul Noble, Tom Watson

Book Condition

Used

Book Edition

2nd Edition

ISBN-10

0749449797

ISBN-13

978-0749449797

Language

English

Publisher

KOGAN PAGE

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Vendor Information

  • Store Name: FUS BOOKS NIGERIA
  • Vendor: FUS BOOKS NIGERIA
  • Address: Kurudu Army Estate
    Kurudu
    Abuja
    900001
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Product Location

8 Maj Gen O Popoola Cl, 900107, Kurudu, Nigeria

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