Principles of Marketing by Philip Kotler

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Principles of Marketing by Philip Kotler

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SKU: kotler Categories: BUSINESS & MANAGEMENT, Marketing Tag: Principles of Marketing

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Product Description

Principles of Marketing by Philip Kotler :-

For Principles of Marketing courses that require a comprehensive text.

Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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Additional information

Weight	1.58 kg
Authors	Gary Armstrong, KOTLER
Book Condition	New
Book Edition	Global Edition, 17th Edition
ISBN-10	1292220171
ISBN-13	978-1292220178
Language	English
Publisher	PEARSON

2 reviews for Principles of Marketing by Philip Kotler

Pst (Dr) Ayeni Deborah. O. – 21 September 2022
The book is well organized for students who are new to marketing techniques, It is explained in a way to retain knowledge and skills of marketing for practical implementations. I recommend it for undergraduate studies.
Pst (Dr) Ayeni Deborah. O. – 21 September 2022
This book, Principles of Marketing, is well organized for students who are new to marketing techniques. It is explained in a way to retain knowledge and skills of marketing for practical implementations. i recommend it for the optimal use of undergraduate studies.